Dear {FIRSTNAME},

You're not based in my area and don't know It like the local agents
The 'black art' of estate agency ended over 10 years ago when the government made public all sold prices data. Basically, anyone can now go online and find out the exact price a property actually sold for. Also, there are now many other useful tools that we use to accurately assess your area and the value of the properties on your street.

Buyers are no-longer willing to visit countless numbers of branches regularly when they can do this almost instantly via the Internet portals. Also, around half of all buyers come from outside of the areas they buy in. Local estate agency branches exist primarily for local branding, a base to operate from and to attract sellers not buyers.